Rejected products for sale on Facebook
Rejected products: how should we handle them?
A food company notices that their products are being sold on Facebook, most of them are unlabeled and described as "manufacturing defects". It would concern a limited number of products that had been rejected during production... What now? This happened to one of our members...
The company started an investigation. They managed to trace the batch in question thanks to the expiration date. These products had been rejected due to a contamination risk and were to be destroyed. At the time, an external firm had come to collect the products in question in order to destroy them.
The company immediately contacted the authorities given the potential food safety danger. They were able to track down and arrest the provider on Facebook that same day. They also sent out a public alert because a couple of these products had already been sold.
- Giving advice on how to create an action plan to deal with incidents or crises.
- Giving training courses about crisis management awareness.
- Raising awareness of all kinds of phenomena and events by sharing our experiences and learning points.
Learning points
What to do when a consumer reacts in an unexpected way?
What do you do when faced with an unexpected response? How do you prepare your consumer service for the unexpected?
How to protect your company from negative online publicity?
In the digital world, it takes only one news article, tweet or review to make or break your reputation. Take charge of your online presence so that negative buzz or fake news do...
How is your company’s Food Defense?
Securing your residence is a given, but securing the workplace comes less naturally. Our practical experience at food companies confirms this.