Crisis communication
What steps should you take at the first signs of a potential crisis?
The FASFC takes a sample of a branded product and sends it to a laboratory. The analysis discovers an exceeded standard. What now? What steps should you take? Can you reduce the...
When the shit hits the fan…
You have been called up to manage a crisis. Together with the other crisis team members, you rush over to the crisis room. The department manager has already started with the st...
Crisis communication: too little preparation in reality.
During our simulation exercises, we often notice that there is no crisis communication toolkit nor a trained spokesperson present. Crisis communication is often the hot potato t...
Your company in the eye of a media storm
After a tragic incident, a well-known food producer found itself in the eye of a media storm. A toddler lost their life after eating one of their products. How do you respond as...
How to keep calm when your company is targeted by an activist group
Recently, an imminent occupation by an activist group caused a stir at a major food company. After receiving a tip-off, the local police warned the company about the threat. In ...
Change communication: without strategy, no support
A major restructuring at an international food company caused turmoil in the workplace. Hundreds of jobs were at risk, which deeply affected the employees. Barely a month later,...